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As technology rapidly evolves, embracing innovative solutions can significantly benefit your hospitals. WhatsApp, with its vast user base, is one such innovative platform that hospitals can leverage to engage patients effortlessly.
At present, even in the future, WhatsApp is the best communication tool for hospitals to innovate, improve operational efficiency and redefine patient engagement.
Consider leveraging WhatsApp Automation (WhatsApp chat bot solutions) for real time communication and personilzed patient care.
As per a report, 84% of surveyed marketers have successfully used marketing automation to achieve their top priorities.
What is WhatsApp Automation
WhatsApp Automation is the process of using software to send WhatsApp messages or replies automatically. By automating routine tasks, businesses can significantly save time, improve efficiency, and enhance customer satisfaction. This technology enables businesses to provide instant responses to common inquiries, send timely updates, and deliver personalized messages without manual intervention.
How is WhatsApp Automation used in Hospitals
WhatsApp automation can significantly optimize and automate hospital workflows and improve patient experience. Here’s how:
Instantaneous Inquiries: Patients can quickly find answers to common questions about hospital hours, locations, and services through a WhatsApp chatbot. It will free up staff for other crucial issues.
Self-Service Appointments: Patients can book, reschedule, or cancel appointments directly via WhatsApp. This optimizes hospital scheduling and eliminates paperwork.
Prescription Management: Prescriptions of patients are sent to them via WhatsApp which they can access anytime from anywhere. Furthermore, patients can request prescription refills through WhatsApp, reducing wait times.
Appointment Reminders: Admins can send automated reminders of appointments, events, feedback and other useful information. It helps reduce missed appointments and improve hospital efficiency.
Health Education: Share valuable health tips, disease management advice, and information about hospital events to promote patient well-being.
Targeted Marketing: Deliver personalized offers and promotions to attract new patients and boost revenue.
24/7 Support: Provide round-the-clock assistance to patients through intelligent chatbots
Specific Use Cases and Benefits of WhatsApp Automation
Appointment Scheduling
With WhatsApp Automation, hospitals can send automatic appointment confirmations and reminders or alerts to reduce no-shows and optimize hospital capacity.
The tool allows patients to reschedule or cancel appointments directly within seconds. It synchronizes appointment data with the hospital’s HMIS system for efficient record-keeping.
Prescription Management
Patients get their prescription directly in their WhatsApp just after meeting the doctor. They can request a prescription refill process and receive automated updates on the status.
Hospitals can send timely alerts or reminders to patients about medication schedules to improve adherence. They can collaborate with pharmacies to automate prescription transfers and deliveries.
Patient Feedback
Hospitals can collect patient feedback through WhatsApp surveys. It helps in measuring patient satisfaction and identifying areas for improvement across the departments of the hospitals.
Hospitals can also encourage patients to leave reviews for the hospital and healthcare providers.
Patient Education
One of the crucial benefits of WhatsApp is providing personalized health tips to targeted patients. It could be based on patients demographics, medical history, appointment details or other details.
Post-appointment instructions and care guidelines can be shared through WhatsApp platform. Interactive content like images, videos and infographics enhances engagement.
Marketing and Promotions
If there is any camp, seminar, free check-up, offers or discounts, WhatsApp is the best platform to share the information to the patients based on their preferences and behaviour.
Hospitals can implement a WhatsApp-based loyalty program to reward repeat patients. Furthermore, they can incentivize patients to refer friends and family through WhatsApp.
How to Automate WhatsApp Messages in Hospitals
If a hospital already has hospital management software, they can request their software vendor to integrate WhatsApp automation into the system. If they’re searching for a new hospital management solution, they should look for vendors offering WhatsApp automation as a feature.
For hospitals without any software, WhatsApp Business App is a free option. However, it has limitations.
WhatsApp Business App allows you to set up:
- Greeting message
- Away message
- Custom schedule message
- Outside business hours message
To automate WhatsApp messages using the Business App, follow these steps:
1. Open WhatsApp Business App.
2. Tap the three dots in the top-right corner.
3. Open Business Tools.
4. Tap ‘Greeting/ Away Message’.
5. Turn on ‘Send Greeting/ Away Message’.
6. Customize the Greeting/ Away Message by editing the auto-generated text.
Limitations of WhatsApp Business App
The WhatsApp Business App, while offering some basic features, falls short in providing comprehensive business communication tools. Key limitations include:
1. WhatsApp broadcast has a limit of 256 contacts. Furthermore, it will reach people who have added you to their contacts.
2. Auto reply feature is not for every use case.
3. There is not any option to track reach, click and analytics.
4. WhatsApp Chatbot integration is not available for customer support.
5. Integration with 3rd party software and CRM is not possible.
6. Messages with clickable buttons can not be sent.
7. Green tick (verification badge) in the name is not possible.
Why Choose Aarogya Hospital Management Software
Aarogya offers seamless integration with various systems to optimize workflows, improve data accuracy, and enhance overall efficiency. Here are the types of integrations supported:
1. WhatsApp
2. ABDM
3. SMS
4. Tally
5. Biometric
6. KIOSKS
Also Read: Top 5 Hospital Management Software in India
Conclusion
Tools like WhatsApp automation are highly beneficial for hospitals and healthcare institutions. This feature can be seamlessly integrated into hospital management software. To leverage the advantages of WhatsApp automation, consider trusted and reliable software solutions like Aarogya and outshine your competitors.
FAQs: WhatsApp Automation in Hospitals
Can I set an automated message on WhatsApp?
Open WhatsApp Business App, Tap the three dots in the top-right corner, Open Business Tools, Tap ‘Greeting/ Away Message’, Turn on ‘Send Greeting/ Away Message’, Customize the Greeting/ Away Message by editing the auto-generated text.
Is WhatsApp automation legal?
Yes, WhatsApp automation is legal. You can automate it by WhatsApp Business App or WhatsApp Integration API. Hospitals should look for HMIS solutions with integrated WhatsApp feature.
Is there AI in WhatsApp?
Yes, recently Meta has introduced AI chat in WhatsApp. There is a round circle in the home screen of Whatsapp for AI chat. Also, a search-bar like icon on top of the home tab is there to start AI chat.
Is WhatsApp API free?
No. WhatsApp automation charges are included in the HMIS software solution. It also depends on vendors if they charge for WhatsApp API or not. Meta charges for it to the vendors.
What is an example of WhatsApp automation?
Welcome and away messages are examples of WhatsApp automation. Appointment reminders, offers and discounts are some other examples of it.
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